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Step 01 · Cleanse · AM & PM
Brightening Face Wash
Glycolic acid face wash for dullness, congestion and uneven texture
3%
120
AM·PM
Buy 2 — 10% off the second one. Two of these is Rs. 1,613, saving Rs. 85.
- Cash on delivery
- Estimated delivery: 2–5 working days, depending on city and courier availability.
- 14-day skin guarantee, even opened
What is actually inside
A glycolic acid face wash with 3% glycolic acid, 3% niacinamide and panthenol that helps lift oil, sweat and pollution while keeping skin comfortable.
3%
Glycolic Acid
Gently helps loosen dead surface cells for smoother-looking texture and a brighter finish.
3%
Niacinamide
Supports the barrier while helping even the appearance of tone.
1%
Panthenol
Soothing hydration to keep skin comfortable after cleansing.
1%
Lactic Acid
A second, gentler AHA that supports smoother-looking texture and helps skin hold moisture.
These are the key active ingredients and their concentrations. The full ingredient list (INCI) is shown below.
Step 01, morning and night
Where this face wash sits in the four-step routine.
- 01
This face wash
Use morning and night. Massage gently onto damp skin and rinse thoroughly.
- 02
Treat
One serum at a stated dose.
- 03
Moisturise
Wait a minute, then seal.
- 04
Protect
Broad-spectrum SPF 50 every morning.
What to expect:
Clean, comfortable skin from the first wash. Brightness and texture: 2–4 weeks. Why it takes this long.
- Skin feels clean and comfortable — never tight.
- Complexion looks fresher; texture feels smoother.
- Dullness visibly reduced; a brighter everyday finish.
Typical timeline with consistent use.
What people say about Brightening Face Wash.
5.0 · 4 reviews
Best ever facewash highly recommend
I'm using from last 14 days ..
I recently bought the Hydrating & Moisturising Lotion and Brightening Face Wash from this brand, and I’m really happy with my purchase. ❤️ The lotion keeps my skin soft, hydrated, and moisturised without feeling too heavy. The Brightening Face Wash also feels gentle on my skin and leaves my face feeling fresh and clean. Overall, I really liked both products and would definitely recommend them. The quality is great, and I’m happy with my experience! ✨
Brightening Face wash
Wonderful experience many first time apka brand try kia or ma Zara b disappointed nhi hoe Amazing results leave my skin hydrated after using this InshaAllah ma serum or moisturizer b zaror use krun gi Thanks your team to make such a amazing products ❤️
Questions
Is this an acne face wash? Does it contain salicylic acid?
No. It is a 3% glycolic acid and 3% niacinamide wash for dullness and oily, uneven-textured skin. For pimples and blackheads, a 1–2% salicylic acid wash is the right choice; Elluvi's 2% Salicylic Acid Acne Facewash launches on 24 October.
Does it contain fragrance?
Yes. It contains fragrance (Parfum). Patch test first if your skin is easily irritated.
Is it safe during pregnancy?
It is a rinse-off wash with 3% glycolic acid. Check with your doctor before using any acid product during pregnancy.
Is Elluvi the best face wash in Pakistan for dull and oily skin?
Elluvi Brightening Face Wash is a strong option if your main concerns are dullness, texture, oil and uneven tone. It uses 3% glycolic acid with 3% niacinamide, for morning and night use, with a water rinse instead on nights you use a retinol product. Moisturise after.
What is the best glycolic acid face wash in Pakistan for daily use?
Elluvi Brightening Face Wash uses 3% glycolic acid (AHA) with 3% niacinamide in a 120 ml wash for morning and night use. On nights you use a retinol product, rinse with water instead.
Glycolic acid face wash price in Pakistan?
Elluvi Brightening Face Wash (120 ml) is Rs. 849. Cash on Delivery is available across Pakistan.
What is a good face wash for oily skin in Pakistan under Rs. 1,000?
Elluvi Brightening Face Wash is Rs. 849 for 120 ml and states its actives: 3% glycolic acid with 3% niacinamide. It suits oily skin that is dull or rough. If your main problem is clogged pores and active pimples, a 2% salicylic acid wash is the better first buy; Elluvi does not make one yet.
Can beginners use this?
Yes. Use it morning and night, but not on nights you use a retinol product. Moisturise after.
Morning or night — when should I use it?
Both. In the morning it preps skin for serum and sunscreen; at night it removes SPF, oil and pollution. On retinol nights, rinse with water instead.
Can oily skin use it?
Yes. It lifts the day's oil, sweat and pollution without over-drying, and the 3% niacinamide suits oily skin. Follow with a light moisturiser.
Can sensitive skin use it?
It is a 3% glycolic wash and it contains fragrance, so it is not marked as suitable for sensitive skin. Patch test first: apply a small amount to a discreet area of the jawline once daily for 2–3 days. Stop if persistent redness, itching or irritation occurs. If your skin is currently irritated or broken, wait until it settles before starting.
Can I use it every day?
Yes — morning and night, except on retinol nights, when you rinse with water instead. Don't over-cleanse — 30 seconds of gentle massage is enough.
Do I still need a moisturiser after this?
Yes. A cleanser removes; a moisturiser replenishes. Follow with moisturiser, and wear broad-spectrum SPF 50 every morning.
Can I use it with Vitamin C or Retinol?
Use Vitamin C in the morning, after a water rinse. Do not use the face wash on the same night as Hydra Glow Cream or the Age Defying Serum — rinse with water on retinol nights and keep the wash for the other evenings.
Where is it formulated?
Elluvi is formulated in Germany and packaged in Lahore, Pakistan.
Is Cash on Delivery available?
Yes — Cash on Delivery is available across Pakistan. Free delivery on orders of Rs. 1,000 and above. Delivery charges apply below Rs. 1,000.
When will I see results?
Skin feels cleaner from day one. Brightness and smoother texture typically build over 2–4 weeks of consistent use.
What if it does not suit my skin?
Every Elluvi product has a 14-day skin guarantee. If a product does not suit your skin, tell us within 14 days of delivery, even if it is opened. Send it back and we refund the product price. Return courier is paid by you, except for defective, damaged or wrong items, which we cover.
Helps lift daily oil, sweat and pollution without over-drying
Helps improve the appearance of dullness with a mild AHA over time
Preps skin so serums and moisturiser layer more smoothly
Gentle enough for morning and night — rinse with water instead on retinol nights
Full ingredient list (INCI)
Aqua, Disodium EDTA, Glycerin, Aloe Barbadensis Leaf Extract, Sodium Laureth Sulfate, Sodium Cocoyl Isethionate, Coco-Glucoside, Cocamidopropyl Betaine, Hydrogenated Castor Oil, Polysorbate, Panthenol, Tocopherol, Niacinamide, Lactic Acid, Glycolic Acid, Sodium Hydroxide, Phenoxyethanol, Ethylhexylglycerin, Parfum.
Listed in INCI order.
Your Brightening Face Wash routine
The layering order that gets the best from this bottle — morning and night, step by step.
Build a full routine with this product →- 01
Use morning and night. Massage gently onto damp skin and rinse thoroughly.
- 02
On nights you use a retinol product, rinse with water instead.
- 03
Reduce use if dryness, sensitivity or irritation develops. Apply broad-spectrum SPF 50 every morning.
- 01
Massage onto damp skin and rinse — the first step of the day.
- 02
On clean, dry skin. Morning antioxidant support for tone.
- 03
Lock in a comfortable finish, then broad-spectrum SPF 50.
Finish every morning with broad-spectrum SPF 50.Sunscreen is not currently sold by Elluvi. Use a broad-spectrum SPF 50 from a trusted brand every morning.
- 01
Lifts the day's oil, sweat and pollution. Not on retinol nights.
- 02
Overnight hydration and comfort.
- 03
Comfort for the barrier while you sleep.
For skin dealing with:
- Dullness
- Oiliness
- Rough-looking texture
- Congestion
Not ideal for: Not on the same night as a retinol product (Hydra Glow Cream, Age Defying Serum) or another exfoliating acid — rinse with water on those nights. Patch test first if your skin is sensitive.
At a glance
- Cleansing · Brightening · Dullness
- Oily · Combination · Normal
- AM & PM
- Silky pump wash
- Clean, never tight
- Rinses off
- Scented
- Yes
- Patch test first
Patch test: Apply a small amount to a discreet area of the jawline once daily for 2–3 days. Stop if persistent redness, itching or irritation occurs.
- Cash on Delivery
Pay when it arrives — available across Pakistan.
- Ships from Lahore
Estimated delivery: 2–5 working days, depending on city and courier availability.
- Dermatologically tested
Patch-tested on skin before launch. Formulated in Germany.
- Real human support
WhatsApp our team for skin advice, before and after buying.
Free delivery on orders of Rs. 1,000 and above. Delivery charges apply below Rs. 1,000. The final payable amount is shown at checkout before you confirm. Estimated delivery: 2–5 working days, depending on city and courier availability. Cash on Delivery is available across Pakistan.